Utah Marketing State Practice Exam

Secondary research refers to the process of collecting and analyzing existing data that was gathered by someone else for a different purpose. Internet sources provide a broad range of previously published studies, articles, reports, and other data compiled by different authors or organizations. This information can be used to draw conclusions and insights without needing to conduct new experiments or data collection efforts yourself.

In contrast, interviews, surveys, and focus groups are all primary research methods. These techniques involve the direct collection of data from individuals or groups in order to gather firsthand information. Interviews typically ask specific questions to individuals, surveys often gather responses from a larger audience, and focus groups facilitate discussions among a selected group to gather diverse perspectives. Thus, the nature of secondary research, which involves analyzing data that is already available, rightly designates internet sources as the correct choice.