A set of actions or strategies used to promote, sell and distribute a product is known as?

The term that best defines a set of actions or strategies used to promote, sell, and distribute a product is called a marketing strategy. A marketing strategy encompasses the overall approach and methodology that a business uses to reach its target audience and achieve its sales goals. It involves a thorough analysis of the market, understanding customer needs, competitor analysis, determining the unique selling proposition, and outlining the marketing mix (product, price, place, promotion) that will effectively attract and retain customers.

While options such as promotional plan, brand positioning, and sales tactics are all related aspects of marketing, they do not encompass the full range of actions and strategies that a marketing strategy implies. A promotional plan focuses specifically on the communication aspects of bringing attention to a product, often detailing specific marketing communications and promotional activities. Brand positioning refers to the way a brand is perceived in the marketplace relative to competitors, which is just one component of a broader marketing strategy. Sales tactics are specific actions taken to close sales, but they are part of the execution that falls under a broader marketing strategy. Thus, the marketing strategy is the correct term that captures the comprehensive approach to promoting, selling, and distributing a product.