What is bundle pricing?

Bundle pricing involves offering several complementary products together as a package for a single price. This strategy not only provides consumers with a perceived value because they are saving money compared to buying each item separately, but it also encourages the purchase of products that may be used together. For example, a smartphone might be sold in a bundle with headphones, a case, and a charger, making it more appealing for consumers who need those accessories.

This approach helps businesses enhance sales volume while simplifying the purchasing process for customers. It also allows companies to promote lesser-known items that may not sell as well on their own, encouraging customers to try them as part of the bundle. Thus, bundle pricing creates a win-win situation by increasing overall customer satisfaction and potentially boosting the company's revenue.