What is quantitative data?

Quantitative data refers to information that can be quantified, meaning it can be measured and expressed numerically. This type of data is characterized by its ability to be analyzed statistically and verified through empirical methods. It often involves metrics that can be compared, calculated, and used for drawing conclusions or making predictions based on observed phenomena.

For instance, quantitative data can include figures such as sales numbers, population statistics, or test scores, all of which provide concrete insights into the subject being studied. The capacity to collect and process this data allows researchers and analysts to identify trends, establish correlations, and test hypotheses, making it a powerful tool in various fields, including marketing.

In contrast to options that suggest subjective analysis or qualitative characteristics, which focus on descriptive attributes rather than numerical values, the essence of quantitative data lies in its objective measurability. This distinction is crucial for understanding data types in marketing and research, where the reliance on numerical data often drives decision-making processes.