The correct choice is the direct close, which is characterized by the salesperson directly asking for the order or decision. In this case, the salesperson’s question, “May I write up your order now?” is a straightforward request implying that the buyer is ready to make a purchase.
This technique is effective because it eliminates any ambiguity and focuses on finalizing the sale. By directly asking the customer if they are ready to proceed with the order, the salesperson makes it clear that they are seeking a commitment. It assumes the customer has already considered the product and is on the verge of making a decision.
Other types of closes, while useful in different contexts, serve specific purposes that are distinct from this direct approach. For example, a trial close might involve asking the customer for their opinion on a particular aspect of the product, indicating readiness but not directly asking for the order. The suggestive close typically involves recommending accessories or additional products to enhance the initial purchase, while the assumptive close suggests the sale is already a given, often by discussing details like delivery or payment without asking directly for the order. Each of these techniques has its place, but they differ fundamentally from the straightforward nature of a direct close.