Which pricing strategy aims at high income groups for luxury goods?

The pricing strategy that aims at high-income groups for luxury goods is skimming pricing. This approach involves setting a high initial price for a product, targeting consumers who are willing and able to pay more for exclusive and premium products.

Skimming pricing is particularly effective for luxury goods because it allows manufacturers and retailers to maximize profits from those early adopters or affluent customers who perceive value in exclusivity and prestige. By setting a higher price, companies can create an image of luxury and enhance the desirability of the product.

In contrast, loss leader pricing typically involves selling a product at a loss to attract customers, with the hope that they will purchase additional items. Penetration pricing focuses on establishing a customer base by setting lower prices initially, which is not suitable for luxury goods aimed at high-income consumers. Competitive pricing is designed to match or beat competitors' prices and is more common in markets where products are seen as commodities rather than luxury items.