Which technique admits disadvantages of a product while highlighting its superior features?

The technique that admits disadvantages of a product while highlighting its superior features is known as the Superior Point approach. This method acknowledges any limitations or downsides of a product, but it simultaneously emphasizes its superior qualities or advantages, which can ultimately persuade the customer of its overall value.

This technique is effective in selling because it builds trust with the customer; by being upfront about potential drawbacks, the salesperson positions themselves as honest and knowledgeable, which can increase the buyer’s confidence. It shifts the focus from the negatives to how the positive aspects outweigh them, providing a balanced view that can resonate with customers who appreciate transparency and informed decision-making.

Other techniques, such as third-party demonstration, typically involve using external validation to bolster a product's credibility, and boomerang involves turning a customer's objection into a reason to purchase. Substitution, on the other hand, involves offering an alternative product when the original isn't suitable. Each of these approaches has its unique use cases, but they do not specifically focus on addressing disadvantages while highlighting superior features in the same way that the Superior Point approach does.